When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

• Negative match keywords
• Broad match keywords
• Exact match keywords
• Phrase match keywords

Correct answer is: Exact match keywords

Explanation: In general, the broader the keyword matching option, the more traffic potential that the keyword has. Conversely, the narrower the keyword matching option, the more relevant that keyword will be to someone's search. 

Understanding these differences can help you to choose the right options and improve your return on investment. "Very specific terms" in question indicate Exact match Keywords. However, from my practice, it's much wiser to have Exact, phrase and broad match types of the keyword in a single ad group.

A keyword setting that allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword “bicycle bell” can cause your ad to show only if someone searches for “bicycle bell” or close variations of “bicycle bell” exactly, with no other words.

Read more here: https://support.google.com/adwords/answer/2407781?hl=en

NEXT QUESTION: Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?