Posts

Showing posts from October, 2018
Show All
Image

Which is a recommended action for new mobile preferred ad creative?

Post a Comment
Image

Business listings in Google Places can be:

Post a Comment
Image

Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

Post a Comment
Image

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

Post a Comment
Image

Which is the next stage of detection in an Google Ads account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

Post a Comment
Image

You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

Post a Comment
Image

The AdWords Application Programming Interface (API) allows developers to use applications that:

Post a Comment
Image

How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

Post a Comment
Image

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

Post a Comment
Image

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

Post a Comment
Image

Which is the quickest way to add a long list of locations to target in an Google Ads campaign?

Post a Comment
Image

Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

Post a Comment
Image

You are CEO of a small e-commerce shop and your team is debating Google Ads performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Post a Comment
Image

Which Google Ads feature is compatible with Conversion Optimizer?

Post a Comment
Image

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

Post a Comment
Image

What kind of click volume increase is likely to be immediately filtered from an Google Ads campaign?

Post a Comment
Image

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

Post a Comment
Image

What is a benefit of using the Google Ads Application Programming Interface (API)?

Post a Comment
Image

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

Post a Comment
Image

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

Post a Comment
Image

How should advertisers use their websites to help them structure their accounts?

Post a Comment
Image

If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

Post a Comment
Image

In a Reach and Frequency report, “Frequency” is defined as the:

Post a Comment
Image

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

Post a Comment
Image

Which approach to bidding is best suited to maximize profit?

Post a Comment
Image

An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

Post a Comment
Image

Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in Google Ads report can show you this performance data?

Post a Comment
Image

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?

Post a Comment
Image

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?

Post a Comment
Image

In an Google Ads account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

Post a Comment
Image

One reason for using Conversion Optimizer is to:

Post a Comment
Image

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

Post a Comment
Image

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

Post a Comment
Image

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

Post a Comment
Image

You can add a “+”modifier in front of the words in a broad match keyword to:

Post a Comment
Image

The IP Exclusion tool allows advertisers to:

Post a Comment
Image

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Post a Comment
Image

The purpose of a developer or authentication token is to track:

Post a Comment