Which approach to bidding is best suited to maximize profit?

Which approach to bidding is best suited to maximize profit?

• Balance CPA and # of conversions
• Minimize CPA
• Maximize conversions
• Maximize ROI as a percentage

The correct answer is: Balance CPA and # of conversions

Explanation: If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

You can read more here: https://support.google.com/Google Ads/answer/2472725?hl=en

NEXT QUESTIONS: Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in Google Ads report can show you this performance data?