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Showing posts with the label Google AdWords Search Advertising Exam Answers
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Which is a recommended action for new mobile preferred ad creative?

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Business listings in Google Places can be:

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Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:

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An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

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Which is the next stage of detection in an Google Ads account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?

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You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?

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The AdWords Application Programming Interface (API) allows developers to use applications that:

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How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

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An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

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To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

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Which is the quickest way to add a long list of locations to target in an Google Ads campaign?

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Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?

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You are CEO of a small e-commerce shop and your team is debating Google Ads performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

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Which Google Ads feature is compatible with Conversion Optimizer?

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The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

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What kind of click volume increase is likely to be immediately filtered from an Google Ads campaign?

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You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

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What is a benefit of using the Google Ads Application Programming Interface (API)?

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You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

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In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

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