Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:


  • a user clicks on an Google Ads ad.
  • multiple conversions result from a single Google Ads ad click.
  • a single conversion is made within 30 days following an Google Ads ad click.
  • a user visits a website within 30 days of clicking on an Google Ads ad.

NEXT: An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?


The correct answer is: a single conversion is made within 30 days following an Google Ads ad click.

You can read more about it here. https://support.google.com/partners/answer/3046555?hl=en

NEXT QUESTION: The purpose of a developer or authentication token is to track:

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