How should advertisers use their websites to help them structure their accounts?

How should advertisers use their websites to help them structure their accounts?

• Organize ad groups and campaigns to reflect the layout of the website.
• Organize keywords to cover each word represented on the website.
• Add the website’s URL as a keyword to each ad group.
• Add the headings from the website as keywords across campaigns.

The Correct answer is: Organize ad groups and campaigns to reflect the layout of the website.

Explanation: A good rule of thumb for creating an effective campaign structure is to mirror your website’s structure. By creating campaigns and ad groups around a specific theme or product, you can create keyword lists that directly relate to the corresponding ad text, and ads that link directly to that product’s page on your website.
You can read more here: https://support.google.com/partners/answer/2375470?hl=en

NEXT QUESTION: An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?