Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
- Mobile bid adjustments
- Target return on ad spend (ROAS)
- Target search page location flexible bidding strategy
- Cost-per-acquisition (CPA)
Correct answer is: Mobile bid adjustments
Explanation: Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up.
Read more here: https://support.google.com/partners/answer/6209121?hl=en
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